Communication and engagement strategy

The Safeguarding Adults Board have produced a Icon for pdf Communication and Engagement Strategy [246.32KB]

The aims of the Communication and Engagement Strategy are twofold:

  • We want to improve and strengthen how we communicate and engage with service users, staff, stakeholders and the wider public to raise awareness and promote key messages about safeguarding adults in Gateshead
  • We want to build community resilience so that our residents are better equipped to keep themselves safe from harm


The strategy provides information about who we want to communicate and engage with, what our key communication messages are, how we will communicate and engage and a clear protocol for working with the media.

It is important to prioritise our key messages to maximise impact.

Our primary key message is the nationally recognised strap line for Safeguarding Adults:

'Safeguarding is everyone's business'

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